Escape the Everyday

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Treat yourself and escape the everyday this autumn and winter by discovering Great Ayton.


This month Visit England, in partnership with the tourism organisations of London, Northern Ireland, Scotland and Wales, launched a national campaign to encourage people to take a domestic break during autumn and winter this year.

The campaign is designed to highlight the wonderful destinations and attractions available from coast, cities and countryside across Great Britain and Northern Ireland, encouraging and inspiring people to discover and explore what's available on our doorstep.

The campaign is asking for destinations, tourism businesses and visitor attractions to get involved in promoting everything fantastic about the amazing tourism locations on offer.

Quoted from the Visit England website: VisitEngland Director of Marketing Clare Mullin

“Tourism needs all of us to make sure it gets back on its feet to once again be one of the most successful sectors of the UK economy. Businesses lost months of trading this year. Extending the season through the lean shoulder months and building confidence in taking a domestic trip is critical for the millions of jobs and local economies that rely on tourism right across the country. 

“We have an outstanding year-round tourism offer, from cosy coastal retreats to waterway adventures, from our vibrant food scene to our world-renowned cultural and heritage attractions. Working with destinations and tourism businesses we can inspire people to explore and rediscover what’s here on our doorstep, following official guidance, and also help build the habit of a lifetime, boosting the economy now and driving growth from tourism in the future.

“Businesses and visitor attractions right across the country have also been working flat-out to welcome visitors back safely, adapting and innovating to meet new ways of working and still providing a great experience. They will be very pleased to see you.” - Visit England Director of Marketing Clare Mullin

Escape the everyday this autumn and winter in Great Ayton

Great Ayton is an ancient village nestled along the banks of the River Leven and located on the edge of the North Yorkshire Moors and situated at the foot of the Cleveland Hills, most famously known for being the boyhood home of Captain James Cook during the 18th century.


From off the beaten path adventures and freedom to explore many miles of natural and unspoiled landscapes, Great Ayton and surrounding areas provide many opportunities for exciting road trips, walking and cycling routes, horse riding, foraging, wildlife spotting, absailing, activities for families and much more. The village is a picturesque and welcoming base to stay with Whitby, Staithes, Helmsley, York and Yorkshire Dales all within easy driving access.

Treat yourself

The village boasts a vibrant community life complimented by many local and award-winning independent businesses from quirky cafés to old English pubs, off-grib accommodation, traditional butchers and pampering opportunities to curiosity and old-school sweet shops. The Royal Oak, one of the remaining and original four inns, is warm and welcoming, perfect for a Sunday roast at a reasonable price and dog friendly.  Award-winning Petch Butcher’s is a must for their famous pork pie. For those searching for more intimate dining, Joplins Restaurant is a must to try.  Book yourself in for some much needed pampering time at award-winning Watkins-Wright Hairdressing and Beauty and try a magical winter walk-inn break at the King's Head Inn with stunning views of Roseberry Topping. And, not to forget, Suggitt’s Ices, world famous ice cream and sweet shop.  The secret ice cream recipe has remained the same since it was first created in 1922.

Many wonderful adventures await and magical memories are to be made whilst exploring the beautiful, natural and unspoiled landscapes of the North Yorkshire Moors National Park, Cleveland Way National Trail, Gisborough Moor, Captain Cook's Monument and the world famous and mystifying “Yorkshire Matterhorn”, Roseberry Topping, formed from sandstone and dates back to the Middle and Lower Jurassic periods between 208 and 165 million years ago.

How you can get involved

  • Film a video of yourself revealing your top 3 ways to escape the everyday in Great Ayton – whether that’s the best restaurants, attractions or shops and share on your feed or within your Story using


Always remember to check the Know Before You Go information before travelling and keep up-to-date with the latest government guidelines and regulations. Remember to travel responsibly and be respectful of the countryside code and to the area you are visiting.

So why not take a break and visit Great Ayton this autumn and winter #EnjoyTheEveryday #responsibletravel #RespectProtectEnjoy



Explore Great Ayton